Corporate Identity / 2012
Touché is a rookie brand name which produces high-class leather bags with mid-to-high-range price. It comes from French and the meaning is touch in English so every designed bag has its own feeling and gimmick for outstanding and uniqueness. For this reason, I decided to have a symbol, fingerprint, on the logo so that it can be used as gimmick, be memorable to the brand, and reflects the sense and feeling of touch. And each fingerprint color indicates the type of bags.